Hey guys, I’m alive. I’ll get posting considering my exams have slowed down. Today, we discuss issues of major impact.
Jonghyun of SHINee, and Shin Se Kyung of Highkick Through the Roof fame are officially off the market. They are dating. It has been confirmed by SM and SSK’s acting agency, and fangirls and fanboys (yes, SSK has A LOT of fanboys, so don’t think she’s purely on the defensive) are in chaos.
To say the least, this was entirely unexpected: this involves the hottest rising young actress in Korea, a member of one of the most popular idol groups (with some of the increasingly most crazy fans) from the most oppressive entertainment company in Korea. And it’s SHINee – SHINEE – who has become the group to take the first step toward open relationships. SHINee, the group debuted as the “noona-killers,” the sweet, innocent, young boy band of the industry – not Big Bang, not DBSK, not 2pm, not even H.O.T., g.o.d., or Shinhwa – they are the first band to reveal an open relationship while they are still active within their company. Se7en has a friend now!
Oh Se Kyung, you are so obvious 😛
What do I think about the timing of the whole thing? To take it lightly, I’d just say SM is stalling to delay SNSD’s Hoot MV (11PM KST now, folks). I’m not really sure what the point of this revelation was as I was spamming Omona.
Which logically transitions us to this next piece of news revealed half-an-hour later.
SM Entertainment has withdrawn their injunction against the members of JYJ (Jaejoong, Yoochun, Junsu), which had prohibited the sale of their album, “The Beginning.”
JYJ’s public relations agency, Prain, stated on October 27th, “SM Entertainment dropped the injunction they filed against JYJ on October 21st through the Seoul Central District Court.”
SM Entertainment had previously attempted to prohibit the sale of “The Beginning” on October 12th, as distributed by Warner Music Korea.
Ok, at this point I just about lost it. People started (sarcastically) saying that Amber, Kibum, and DBSK would soon rise from the dead, and for a minute I totally would have believed it.
WHAT IS THIS? It’s not so much that SM has never doe a single act of kindness previously, but instead they are taking a 180-degree stance to how they approached JYJ just a week before. Combine this with being the first company to allow young idols to date freely, and I’m thinking either a coup d’etat just took place in SM or they added something new to their water. Companies retain reputation not through ethical conduct, that much we already know. Nowadays they are entirely dependent upon reputation and consistency in performance, and with that comes consistency in policy. For SM to suddenly change like this implies that they are starting to change the very identity of SME itself.
SME is not simply an entertainment company – as any attendants of SMTown can tell you, to most of the world, it’s a family, the SM family. The upper business echelon targets not only music, apparel, and advertisements at all-too-eager screaming fans, but also the artists themselves – their personality, their lives, their privacy. It’s what makes idoldom so unique and intimate, and scary at the same time. I am all for Jonghyun’s dating freedom, but that SM has publicized and accepted this has just harmed his career, whether we like it or not – like his looks and voice and dancing, his “date-bility” and position as the object of fangirls’ desires was a part of his career.
However, I’m not going to be all party-pooping. I personally think this is a good move – he’s still a human being, after all, and what say we as fans that he can’t enjoy a normal life? Because he’s an idol? Well clearly this move is Jjong’s reply of, “So what if I am?”
So what if he is? What a good question – oppa’s not going to be yours. This may break a few hearts in the short run, but will probably be good in the long run. The fans will probably be less fervent, but simultaneously less “cray cray.”
And about dropping that injunction? About time, SM, because it was a losing game. I’m not even going to label that as an act of kindness, because SM’s claims were pretty much ridiculous – JYJ and their company stated pretty clearly that Warner is only acting as the distributor, and they were in fact NOT double signed. I just see this as SM riding the Jonghyun wave, neatly tucking their disgraceful defeat in there with some semblance of charitably and benevolence.
Now we have to wonder – did Jonghyun willingly expose this, or even made it so obvious SM could do nothing to stop it, or was there some kind of administrative push? Ahh, that’s probably just my conspiracy-theorist side coming out.