October 27th, 2010: Forever SM Miracle Day

Hey guys, I’m alive. I’ll get posting considering my exams have slowed down. Today, we discuss issues of major impact.

Jjong is taken
Jonghyun of SHINee, and Shin Se Kyung of Highkick Through the Roof fame are officially off the market. They are dating. It has been confirmed by SM and SSK’s acting agency, and fangirls and fanboys (yes, SSK has A LOT of fanboys, so don’t think she’s purely on the defensive) are in chaos.

To say the least, this was entirely unexpected: this involves the hottest rising young actress in Korea, a member of one of the most popular idol groups (with some of the increasingly most crazy fans) from the most oppressive entertainment company in Korea. And it’s SHINee – SHINEE – who has become the group to take the first step toward open relationships. SHINee, the group debuted as the “noona-killers,” the sweet, innocent, young boy band of the industry – not Big Bang, not DBSK, not 2pm, not even H.O.T., g.o.d., or Shinhwa – they are the first band to reveal an open relationship while they are still active within their company. Se7en has a friend now!


Cr: Shineelucifer200

Oh Se Kyung, you are so obvious 😛

What do I think about the timing of the whole thing? To take it lightly, I’d just say SM is stalling to delay SNSD’s Hoot MV (11PM KST now, folks). I’m not really sure what the point of this revelation was as I was spamming Omona.

Which logically transitions us to this next piece of news revealed half-an-hour later.

SM Entertainment has withdrawn their injunction against the members of JYJ (Jaejoong, Yoochun, Junsu), which had prohibited the sale of their album, “The Beginning.”

JYJ’s public relations agency, Prain, stated on October 27th, “SM Entertainment dropped the injunction they filed against JYJ on October 21st through the Seoul Central District Court.”

SM Entertainment had previously attempted to prohibit the sale of “The Beginning” on October 12th, as distributed by Warner Music Korea.

Ok, at this point I just about lost it. People started (sarcastically) saying that Amber, Kibum, and DBSK would soon rise from the dead, and for a minute I totally would have believed it.

WHAT IS THIS? It’s not so much that SM has never doe a single act of kindness previously, but instead they are taking a 180-degree stance to how they approached JYJ just a week before. Combine this with being the first company to allow young idols to date freely, and I’m thinking either a coup d’etat just took place in SM or they added something new to their water. Companies retain reputation not through ethical conduct, that much we already know. Nowadays they are entirely dependent upon reputation and consistency in performance, and with that comes consistency in policy. For SM to suddenly change like this implies that they are starting to change the very identity of SME itself.

SME is not simply an entertainment company – as any attendants of SMTown can tell you, to most of the world, it’s a family, the SM family. The upper business echelon targets not only music, apparel, and advertisements at all-too-eager screaming fans, but also the artists themselves – their personality, their lives, their privacy. It’s what makes idoldom so unique and intimate, and scary at the same time. I am all for Jonghyun’s dating freedom, but that SM has publicized and accepted this has just harmed his career, whether we like it or not – like his looks and voice and dancing, his “date-bility” and position as the object of fangirls’ desires was a part of his career.

However, I’m not going to be all party-pooping. I personally think this is a good move – he’s still a human being, after all, and what say we as fans that he can’t enjoy a normal life? Because he’s an idol? Well clearly this move is Jjong’s reply of, “So what if I am?”

So what if he is? What a good question – oppa’s not going to be yours. This may break a few hearts in the short run, but will probably be good in the long run. The fans will probably be less fervent, but simultaneously less “cray cray.”

And about dropping that injunction? About time, SM, because it was a losing game. I’m not even going to label that as an act of kindness, because SM’s claims were pretty much ridiculous – JYJ and their company stated pretty clearly that Warner is only acting as the distributor, and they were in fact NOT double signed. I just see this as SM riding the Jonghyun wave, neatly tucking their disgraceful defeat in there with some semblance of charitably and benevolence.

Now we have to wonder – did Jonghyun willingly expose this, or even made it so obvious SM could do nothing to stop it, or was there some kind of administrative push? Ahh, that’s probably just my conspiracy-theorist side coming out.

Why SHINee will not be on M!Countdown

I totally forgot about this. So today I was checking out all the real-time/daily charts like I was a desperate stockbroker, and I could not figure out why Lucifer did not chart on MNet. First, I thought because it was a daily chart it simply hasn’t updated for the day yet. Then Nicole and Park Myungsoo’s Whale charted. Then I remembered vaguely about some kind of legal spat between SM and a media company.

I had totally forgotten about the MNet-SM spat: they split ways in March right before Run Devil Run really took off. Wow, I just realize now that Suju, SNSD, and other SM artists have never performed at M!Countdown recently? Maybe I never paid attention since M!Countdown is small and has horrible sound systems *face palms*

So I’m sure most everyone knows this already, but for those who are new/are ignorant like I was, here ya go. And I’m gonna skip checking MNet charts now, though their pseudo-stock market charts is the best music chart interface in Korea…

SM’s got the Weird Fetish: SHINee comeback concept

So Key’s concept photo was just released two days ago, completing the teaser set for SHINee’s comeback.

This allows me to conclude that SM producing staff is officially on crack. Or ecstasy. Or both. For those who say this isn’t horrible, it’s edgy, I’ll partially agree. This is ‘edgy.’ So edgy that it’s accelerating towards a bottomless chasm of artistic delusion, ventured only by the greats (and insane) like Salvador Dali, Edgar Allen Poe, and so on. Not SM Entertainment. So I thought SM was just doing a concept test trial when they screwed f(x) over by having them lead with Nu ABO instead of Mr. Boogie (which I GUARANTEE would have done better). The concept there again was ‘edgy,’ new, the whole song, wardrobe, insane intricate moves choreo which is so hard to do yet looks cheap in the big picture.

If you say this is ‘hot, attractive, omg I can’t wait’ then you are delusional. Nothing about this is attractive. They only look bearable or ‘artistic’ due to the photoshop rendering effect that makes the photos seem like paintings. If these were only pictures, then it’d be all right. However, if the Year of Us teasers hold, they will be performing almost exactly like this. There’s no cohesiveness at all. Key, Onew, and Taemin look like some guyliner-ed Yakuza biker gang, and Minho and Jonghyun look simply archaic. Individually I will say that only Key’s concept turned out completely horrible (he needs eyeliner, wtf white stripe on face, and HIS HAIR. I did not know it could get worse than purple-pink highlights + diagonal cut bangs. I was wrong). Jonghyun and Minho have good bodies so they look ok half-naked. But seriously, put the 5 together because that’s what they’ll have to do come performance time. What the hell would that look like–Pocahontas + OC Choppers?

Sigh. At least they can sing. The song better be good then, or else their comeback will just get drowned by Jay and Se7en. Se7en’s fanbase has weakened since his departure, though, and Jay may not make quite as large a splash as I predicted, so Shawols have a chance. SHINee will sell regardless if their song sucks or not. But just like how RDR flopped compared to Oh!, a flop compared to Ring Ding Dong will seriously hurt the availability of musical genres they can commercially-viably cover in the future.